Creative studio for emerging tech
Play By Ear works with blockchain, fintech, AI, and developer-tool companies on go-to-market strategy, ecosystem growth, launches, workshops, and technical community activations.
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Senior positioning, launch strategy, ecosystem campaigns, and the hands-on work to move from brief to market.
Explore fractional GTM
Hosting and moderation for hackathons, demo days, panels, conferences, and technical community events.
Explore hosting & moderation
Occasional hands-on sessions where non-technical teams build and publish a live website with AI-assisted coding.
See workshop detailsFractional GTM support can start with a focused strategy sprint and continue through messaging, partner coordination, asset creation, and launch day.
We host technical rooms without flattening the content: clear pacing for the audience, sharp preparation for the speakers, and fluency with the subject.
Our GTM agency work comes from direct experience with emerging-tech launches, ecosystem campaigns, partnerships, developer communities, and live programs.
Marlene has spent 8+ years working across emerging technology, GTM strategy, ecosystem growth, and developer tools. She leads fractional GTM engagements and hosts technical events worldwide.
Mark builds real-time and open-source software. He founded GunDB, an open-source decentralized database engine.
Tell us what you are positioning, launching, or hosting. We will recommend a focused GTM engagement, hands-on agency support, or the right event format.
